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ESPORTS MARKETING & SPONSORSHIP
Presented By: Dr. Mark LaSota & Bethanie O’Dell
Dr. Mark LaSota will introduce influencer marketing, share examples of good and bad strategic partnerships, provide steps for formulating a sponsorship proposal, and illustrate promotional strategies and goals as they relate to sports and esports.
Bethanie O’Dell will give a brief overview of the Twitch streaming platform with examples of esports sponsorship for Twitch streamers and share an introduction to Open Broadcasting Software (OBS), a popular software used by twitch streamers when streaming.
LET'S GET STARTED!
The activity for this workshop must be completed in order to receive your professional development credit (certificate) and virtual badge.
SUBMIT
YOUR
PROJECT
CLAIM YOUR PROFESSIONAL DEVELOPMENT CREDIT & VIRTUAL BADGE
Need Help Accessing the Workshop or Supporting Documents? We're here for you!
The Teachers College Resource and Outreach Center
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